Guidesly Launches Booking Protection to Enhance Guest Confidence and Protect Guide Revenue

Buffalo, NY — May 2026 — Guidesly, a leading marketplace and SaaS platform for outdoor recreational experiences,  has announced the launch of Booking Protection, a new feature designed to give guests peace of mind while helping Guides protect their revenue.

Available directly at checkout, Booking Protection allows customers to safeguard their non-refundable bookings and receive reimbursement if they are unable to attend due to covered, unforeseen circumstances such as illness, injury, emergencies, and more.

The feature is powered by ViCoverage [is1] (powered by Vertical Insure), a trusted provider of embedded protection solutions that enables seamless coverage within digital booking experiences.

“Booking Protection is about removing friction and building trust across the entire marketplace,” said Brock Noland, CEO of Vertical Insure. “When customers feel confident booking, they book more. At the same time, Guides can maintain strong cancellation policies without the burden of managing refunds.” said David Lord, CEO of Guidesly

A Better Experience for Guests and Guides

Booking Protection is designed to benefit both sides of the marketplace:

For Guests:

• Reimbursement for non-refundable booking fees for covered reasons
• Increased confidence when booking trips in advance
• Simple, seamless purchase during checkout 

For Guides:

• Reduced refund requests and disputes
• Protection of earned revenue
• No operational overhead—claims and support are handled entirely by ViCoverage  

How It Works

Customers can add Booking Protection in a single click during checkout. If a covered event prevents them from attending, they can file a claim directly through ViCoverage’s customer portal.

All coverage, claims, and customer support are managed by ViCoverage, ensuring a seamless experience without additional workload for Guides or the Guidesly team.

Driving Innovation in Outdoor Booking

The introduction of Booking Protection reflects Guidesly’s continued investment in improving the booking experience for outdoor recreation.

By embedding protection directly into the booking flow, Guidesly strengthens customer trust, enhances platform value, and supports Guides in running more resilient businesses.

About Guidesly

Guidesly is a vertical AI/SaaS platform and marketplace for the outdoor recreation industry. Guidesly connects outdoor enthusiasts with trusted outdoor recreation guides, including fishing, water sports, hunting, snow sports, mountain sports, and wildlife guides through cutting-edge tools that enhance the customer experience. Guidesly is led by a team of experienced entrepreneurs from mission-driven consumer tech companies, award-winning designers, and experts in developing cloud-based software platforms and businesses. For more information, visit https://www.guideslypro.com and https://www.guidesly.com/  

About Vertical Insure

Vertical Insure is an embedded insurance company that integrates customized protection into the software platforms people already use. By partnering with vertical SaaS providers, Vertical Insure enables coverage to be offered at the point of need within existing workflows through its consumer platform, ViCoverage. With expertise spanning both technology and insurance, Vertical Insure supports a model where protection is delivered as a natural part of the platform experience. Learn more at www.verticalinsure.com.