Guidesly’s Jack AI Featured by AWS for Transforming Outdoor Recreation with AI-Powered Trip Reports

Guidesly recognized by Amazon Web Services for pioneering AI innovation in outdoor recreation

Buffalo, 5-13-2026 Guidesly, the leading vertical AI platform for outdoor recreation businesses, has been featured on the official Amazon Web Services (AWS) Machine Learning Blog for its groundbreaking work building Jack AI, an intelligent system that helps fishing guides, dive shops, and outdoor professionals turn trip data into fully generated marketing content.

The AWS feature highlights how Guidesly partnered with AWS to build and scale Jack AI using advanced cloud and AI services including Amazon Bedrock, Amazon SageMaker, AWS Lambda, AWS Step Functions, Amazon S3, and Amazon RDS. Together, these technologies power an automated system that transforms photos, videos, trip details, and environmental data into polished trip reports, SEO-ready website content, social media posts, and personalized email campaigns, all within minutes.

For many guides, marketing has traditionally meant hours spent after each trip updating websites, writing reports, posting on social media, and staying visible online. Jack AI changes that completely.

Unlike general-purpose AI tools that require constant prompting, Jack AI works quietly in the background analyzing uploaded trip media, identifying species through computer vision, enriching content with real-world conditions, and generating authentic guide-style storytelling tailored to each business.

• Since launching on AWS, Jack AI has:

• Reduced trip content creation from hours to minutes

• Scaled from 100+ AI-generated reports to nearly 340+ reports in only four month

• Produced over 2,500 marketing assets in four months

• Helped top guides increase revenue by nearly 9x in six months

“This recognition from AWS validates the vision we’ve had from day one that AI should work for guides, not the other way around,” said David Lord, CEO of Guidesly. “By partnering with AWS, we’ve been able to build a secure, scalable AI platform that gives outdoor professionals enterprise-grade technology designed specifically for their world.”

The AWS partnership has played a critical role in accelerating Jack AI’s growth, enabling Guidesly to improve model performance, scale serverless infrastructure, and continuously refine the quality and accuracy of AI-generated content.

As Guidesly expands beyond fishing into diving, hunting, and additional outdoor recreation verticals, Jack AI continues to evolve bringing intelligent automation to businesses that have historically been underserved by modern software.

Read the full AWS feature here: How Guidesly Built AI-Generated Trip Reports for Outdoor Guides on AWS